GOODLES

How do you turn a box of mac ‘n cheese into a can of IPA?

You embrace the brand’s blend of joy, quirkiness, and playfulness, and you do just that. It’s not rocket science.

Goodles came to me with a unique vision for a limited-time-only IPA-inspired mac n’ cheese targeted at craft beer fans. They wanted a look that would differentiate it from their main lineup, while still being rooted in the brand, but interrupting it at the same time.